Elon Musk’s latest internet excitement has taken the form of a perfume with burnt hair with a tasteless smell. Tech mogul entrepreneur and occasional internet troll announced the launch of the product on Twitter on Tuesday, calling it the finest fragrance on earth. The perfume is apparently being sold on The Boring Company’s website for $100 and will be shipped in the first quarter of 2023.
Musk first joked on Twitter in September about a perfume that would have the tantalizing smell of burnt hair. But now The Boring Company is a Musk venture that began as a Twitter joke about traffic actually selling perfume. The product is the successor to other Musk memes, such as the $500 flamethrower he sold in 2018 or the Tesla-branded satin shorts he debuted as investors shorted the company in 2020.
Because the scent won’t be shipped until January, there are no reviews yet to say whether the product actually smells like a candle on the dinner table, but without all the hard work the company describes. Meanwhile, Musk seems to be drawing media attention to his new lark. He changed his Twitter bio to a perfume salesman and claims to have sold 20,000 bottles.
And he made reference to ongoing and troubled talks to buy Twitter a $44 billion acquisition. Please buy my perfume so I can buy Twitter what they wrote on Wednesday. The social media platform said in a court filing on Thursday that federal officials are investigating Musk in connection with the acquisition.
It is unclear which agencies are investigating, and Twitter did not identify what specific actions Musk’s US officials are investigating. Twitter’s filing only said that officials were looking into Musk’s “conduct” associated with the deal.