Elon Musk turns down Bud Light’s $250 million Twitter showcasing effort In a move as bold as sending it to space, Twitter chairman Elon Musk turned down an incredible $250 million promotional effort from Anheuser-Busch’s Bud Light , started a Twitter free-for-all and left to brew Goliath with an unpleasant aftertaste.
In an extraordinary wind that has Silicon Valley laughing over its black smoothie, Twitter’s top dog and famed space cattle rustler, Elon Musk, defied Anheuser-Busch’s massive $250 million Bud Light showcasing effort, like An old Russian from the store jacket. The news lauded Lager Titan for its comparison to a seven-day open ale, while Twitter customers reveled in the bedlam, their tweets lighting up the fun at others’ expense.
Following the new high-profile dispute between Musk and Anheuser-Busch over their new “trans” jar of Bud Light, the brew behemoth attempted to express its wish for peace, or rather, the Bounce plant. His proposed Twitter showcasing effort at a staggering $250 million was expected to push together a few more six-packs ideally to offset the uproar it raised. However, Musk, unusually as a raccoon in a rocket manufacturing plant, chose to jump to throw the plant into the air and watch the disarray.
Again with the courage of a man who sends a vehicle into space for no particular reason, Musk turned down the deal, indicating that his middle name should be “irregular”. In a tweet that was however brief as it seemed unexpected, Musk basically said, “No.” that was it. No detail, no thought, just a complete dismissal that left Anheuser-Busch and the rest of the world in a state of confused amusement.
The Twitterverse, that turbulent computerized jungle gym where Musk rules, erupts in an outburst of images, gifs and mocking hashtags. As #MuskBeerBust and #BudLightDown took off around the world, Twitter clients had a great time watching the show. Meanwhile, showcase testers scratched their heads, wondering whether this was another brilliant process from Musk or another imprudent choice from a man who once sold flamethrowers as merchandise.
Anheuser-Busch, on the other hand, passed on nurturing its bloated self image, the taste of their rejected millions more serious than any of their wines. In a brief proclamation, the organization expressed its dismay at Musk’s decision, while also noting that the offer was still on the table should the Twitter titan change his approach.
In any case, anyone familiar with Musk knows that he’s liable to change his mind as soon as he stops tweeting — that is, not much. His refusal to accept a $250 million showcasing effort cements his status as a dissident who follows his own lead, even if that tune is being played in an entirely unique system.
After all, this adventure will probably be recognized as just another segment in Kasturi’s ever-evolving legend – when he turned down a quarter of a billion rupees … all things considered, one can certainly say is why? Maybe he could do without the taste of Bud Light, or maybe he just appreciates the commotion. Whatever the explanation, one thing is clear: There will never be a dull moment in the realm of Elon Musk.
After all, this adventure will probably be recognized as just another segment in Kasturi’s ever-evolving legend – when he turned down a quarter of a billion rupees … all things considered, one can certainly say is why? Maybe he could do without the taste of Bud Light, or maybe he just appreciates the commotion. Whatever the explanation, one thing is clear: There will never be a dull moment in the realm of Elon Musk.
With regard to Anheuser-Busch, they are once again in the planning phase, trying to sort out their next promotional move. Perhaps they will choose to follow more traditional techniques to promote. Or on the other hand, perhaps they’ll attempt another web-based entertainment crusade, this time with a president less inclined to make rash decisions. Whatever they choose, hopefully it will be more effective than their previous effort.
In the meantime, we’ll be sitting back, sipping our beverages (Bud Light, etc.), and eagerly awaiting the next episode of Oyster Adventure. Since, assuming there’s one thing we can count on, it’s that life with Elon Musk is everything except unnatural.
When it’s all said and done, the Bud Light-Musk Twitter standoff is a fascinating symbol of our times. The Big Shot, a worldwide wine concoction, and Incredible Dance, a web-based entertainment platform set to exceed the 280-character limit, secure an ultra-wealthy person. It’s a sitcom script that thinks of itself, and one that we, the crowd, can’t resist the urge to marathon watch.
The dismissal of Bud Light’s $250 million mission is just another day in the drama of Musk’s reign on Twitter. He continues to operate the stage in equal measure as computerized Loki, the prankster lord of Norse folklore, planting disorder and giggling. And considering that his jokes can absolutely break the publicity divide into a cold sweat, they without a doubt make Twitter a truly fascinating place.
All things considered, Anheuser-Busch’s error may have been in not realizing they could play under Musk. The Lager Organization, as so many other organizations, misunderstood the Elon Musk puzzle. To meet the refusal of a free-thinker, he offered fortunes, anticipating a prophetic outcome. A mix-up, indeed, yet a silly one that gave us all something to laugh about.
As we’re sure The Leftovers will pick up on this most recent episode, one question remains: What’s next for Musk? Maybe the dismissal of an extravagant film deal? An excuse to be the first man to walk on Mars? With Musk, the sky isn’t the breaking point – it’s just the stage.
Overall, Musk’s dismissal of Bud Light’s $250 million Twitter campaign is a perfect example of the man himself: proudly bold, uncommonly silly, and amusingly disturbing. As we raise a toast (Bud Light regardless) to this silly exhibition, we totally anticipate the following musky-inducing storm, excited to see where the cyclone will land directly.